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What Good is a Trademark Registration on the Supplemental Register?

By Chuck Knull There are two "registers" for federal trademarks, the Principal Register and the Supplemental Register.  The Principal Register is what most everyone shoots for when they apply for a trademark registration.  A registration on the Principal Register has more substance--It carries an immediate presumption that the trademark is distinctive as used on the goods or services covered by the registration.   Presumptions are good things when you go to enforce your trademark. Some trademarks, however, are too descriptive to be allowed registration on the Principal Register.  In other words, the marks describe elements of the goods or services covered, without being the only way to describe such goods or services.  For example, "Cooperstown Wine and Cheese Shop" could be a descriptive trademark for a wine and cheese store in Cooperstown, New York (if New York law permitted wine and cheese to be sold in the same store, which, [...]

By | 2018-01-18T09:49:33+00:00 October 6th, 2017|Categories: |Tags: , , , , |Comments Off on What Good is a Trademark Registration on the Supplemental Register?