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What Happens to Trademarks When You Reorganize?

By Kate E. Rieber Did you know that you can lose control of your trademarks because of a simple corporate reorganization or business name change?  Trademarks and their related goodwill are assets and need to be moved from one entity to another in the right way to avoid losing your rights. For a variety of reasons, some business owners may decide to change their name.  Sometimes this can be because of a merger, or deciding that a corporation is more advantageous than an LLC, or simply because he or she wanted a business name that accurately reflected the goods and services of the business.  Moving from a DBA to an LLC, incorporating, or making seemingly minor changes in the wording of your business name can create confusion about who owns your brand and, on occasion, can actually undermine the value of long-held trademarks. Changing a business name can be a [...]

By | 2016-05-19T13:04:58+00:00 June 9th, 2015|Categories: |Tags: , , , , , , , |Comments Off on What Happens to Trademarks When You Reorganize?